How much can you sell a 10k subscriber newsletter for?

Let me share how it began... I saw a podcast on My First Million where they were discussing people building newsletters and establishing businesses around them in mid of 2024 - I believe it was Shaan Puri talking about how he built and sold a MilkRoad(Crypto newsletter) using Beehiiv copying everything from his co-host Sam Parr who built The Hustle newsletter(Business stories newsletter) and sold it to HubSpot for $20M+. Believe me when I say I was shocked that people still read emails in 2024 and that companies buy email lists. Not a business that happens to have a newsletter, but a newsletter that becomes the business. Mindbending.

And you know what? I managed to get about 40 subscribers paying around €25 monthly on same month when I announced it. This covered the tool expenses and AI service costs, and I even considered hiring someone to write emails for me... but decided to keep doing it myself and see how far I can go. I stopped investing in ads and started adding filters to automatically remove inactive readers, engage with new ones, reengage people who stoped reading the news. Within 7 months, I had close to 10k weekly readers (not just subscribers - actual readers) before selling. In total close to 25k subscribers. 10k readers get news, but all 25k get everything related to promos which are sponsors.

To clarify all - After selling, the due diligence process took time, and I didn't want to risk the deal success, so I stopped sending emails (since I was selling the audience along with the newsletter). Now I have a clear mind about what's next, and I'll tell you - email is an addictive and cost-effective way to make money. I'm now trying to build a service helping others make money from emails. As of now - No clients, just a bunch of experience and no defined offer or product to share... but I know if I pursue this passion long enough, the path will become clear..just not a newsletter for now, i want to work with people not with sponsors.

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It took me 8 months to build a newsletter with an audience, and then 2 more months to sell it. In total, 10 months of active work plus 4 months of due diligence (over a year in total) to get that extra cash. I'm sharing this upfront so you don't get crazy ideas about what's coming or whether it's worth reading.

In the months before selling, I grew to about 150 paid subscribers, added yearly payment plans, digital courses as an affiliate from sponsors... and started what I call "acting as full orchestra a.k.a the octopus" - trying to handle everything myself while refusing to bring anyone onboard or even take proper breaks. I thought about the newsletter's future, expansion possibilities, and limitations, and realized the real money wasn't in the newsletter itself but in AI courses and sponsors. So i was in business of getting new people interested in, building trust and pitching affiliated courses.

It's been four months now since I sold my newsletter, and I did a complete handover of systems, operations, processes, my audience list, Facebook ads campaign logins, social pages... well, everything.

Hello,hope y'all doin good, i came to Quora to share my strange story , a very weird one , a story when luck smiled at me ,maybe u will enjoy it , let's begin,have fun... A year ago ,I was a real porn addicted(btw I was 18) ,but never had sex before, I don't have a gf I didn't try to find one even ,always thinking to go to find a sex worker but then I just don't , everyday watching different bodies getting fucked and everyday enjoying. One day, I was watching porn, a big ass lady with big boobs ,just after seeing her the image of my female cousin poped in my mind, (let's introduce her : she's 35 years old , very big ass , nice boobs ,not very big but nice,always wearing tight clothes , she's divorced ) and I thought of me fucking her ,I never had sexual desires for her but now I do days went by and when I met her I was so horny ,I couldn't stay with the family cz my penis was clearly erected , I realized this is my first time I get horny for one of my family ,it not illegal in my country.well to make a long story short( if u want details just text me I will tell u 😊),I decided to give her signs that I want to fuck her,finally I decided to have sex and with my cousin , I thought it is the best beggining for me, i started touching her when I came across her in a narrow place , make her feel my hard cock when we hug , I thought it will hard and I will be ashamed but no , I felt nothing and she said nothing , probably she thought it was by mistake,anyways, I decided then to talk with her about sex, waited for her to be alone in a room and talk with her, I confessed everything about me watching porn and addicted..etc,she said it's normal and u are growing up and u must have sex,well at that time I was like whaaat????? Well I didn't control myself and asked her for sex ( horny like I Ve never been before) she said that she will think Abt it ,2 weeka went by then she called me ,telling that she reserved a room in a hotel and we meet tonight ,we met,and bruuhh, sex is great , I mean, I had to find a pirstitue ,what I was waiting for to have such a feeling ????, I will never forget that night, I started kissing her she was kissing hard ,she misses sex so bad , she sucked my dick and swallowed my semen ,I felt I'm in a dream , then when fucked ,her ass was very big and the anus was open ,didn't struggle to get my hard cock inside it , she was obviously missing sex , she was shouting ,fuck me yh fuck me , I go fast after every word until I cum , we did that 3 times , then we went to her pussy , using condoms I fucked her so hard the moans were higher , everything was perfect ,in the end I asked her to lick her body , licked pussy ,ass, boobs,then she sucked my cock until we sleeped ,all I know that she was dirty ,well before even having sex with her I knew she is an open minded woman , and a woman that looks that she donesnt know anything , but she knows everything, but never expected having sex with her ,well she was horny and that helped...but no one of us regretted that sex ever.. We still have sex from time to time ,and I started having sex with sex workers , joining threesomes..etc If u want pics of her text me.

Origin of this post discussion is happening in Reddit post here:

I ran a local-language AI newsletter that I curated and ran by myself. The process was very simple: I'd read a bunch of newsletters and news about AI that week, then write up what happened. At the bottom of each email, I'd share the top tools I found most valuable that week. That's it. This newsletter earned me a good six figures... sounds fancy, right? Well, it's not crazy money - it was €19k. Looking back, I know I could have asked for more, but I was looking to sell from the beginning, and that's exactly what I managed to do.

I hope you find this valuable. If you've been thinking about starting a newsletter, this is by far the best time to do so in my opinion. If you need help, let me know - I'd be happy to share. Yes, the full story is much bigger, but Reddit has its length limits so does your phone battery. I'd love to be on a podcast about this, but there aren't any local podcasts covering this type of content, and since my newsletter was in a local Lithuania language, I've somewhat boxed myself in there. For now, Reddit and online communities are my only outlet. So yeah... happy profitable exit :) Ask me anything you want to know, and I'll answer. Btw when mentioning Local language I know people a building Cities, areas and regions newsletters so word local can be used in other way.. don't be discouraged.

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Now about the tools - I'll tell you straight, I tried placing affiliate links for months but those didn't work i think i would need a bigger audience for that (like in hundreds of thousands) so.. I saw no need for affilate links so, my coveragewas not from there if you may be thinking that. My newsletter was generating money by building trust and educating my subscribers. The email structure was simple: people sign up, get a free ChatGPT PDF course, and receive weekly AI news completely free for as long as they stay subscribed.

After doing this for 5 months and investing around €500 in total into Meta and Instagram ads (It comes as combo), I managed to get close to 5,000 subscribers, with about 2,000 actual readers. With those numbers, I started testing with the payment model and getting my spent money back, by simply gating content a.k.a limiting the amount of free content subscriber gets. This was a free local AI newsletter built by an individual (me), not a company, and hosted on Beehiiv (not a outdated fax machine designed Substack newsletters that every school student has) tool with gifs, referrals, and digital sales options. As i mentioned I started cutting free content from 100% down to available 20% - one free story and one free tool weekly, with five stories and five tools behind a paid subscription. If you pay you get access to previous editions + you complete stuff.

I'm writing this post because, honestly, I was looking for IDEA and if you are lost a bit, this could be your way out out of 9-5/ratrace or anything you may call it. More money less problems.

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At the time I had just finished a Skillshare course on ChatGPT and AI prompt engineering and was hungry to try things out. I decided to use my new knowledge not for databases, but for marketing. Transitioning from an IT guy that was a Product owner/ IT engineer and learning about AI was easy, but transition to a marketer was a challenge i tell you. Exactly as it sounds, at the start I wrote terrible emails about AI. They were complex, lengthy, and nowhere near what you could call digestible or easy to read content at start of the day of late at night. Even with AI's help, I was tragic. No marketing experience, no sales experience, no tool experience - just a hunch that this could work if I stuck with it long enough... with the sole purpose of selling it...eventually in 3 years(original goal)

It took me a good 2 months to get decent at writing weekly emails, going from spending 10 hours over course of 2 days and nights on a single newsletter email to later having same results that audience wants but less of it with 3hours of weekly work and that's sitting on tuesday release day :) (Super proud of myself). The email itself would include a standard template with a Fiverr-designed header, five hot AI news items relevant to businesses that week, and five new tools businesses could use.

I wanted to share this story earlier but i couldn't due due diligence and legal agreement. And yes I sold my newsletter at the start of December and i'm super happy about it. For those who aren't aware due dilligence is the process where people check if everything is in place. If it is, they validate the agreed payment sum and complete the purchase of your company. in short If due diligence fails, the deal falls apart. So keeping invoices from Fiverr when hiring a logo designer isn't optional - it's a must if you want everything to go smoothly at the end ;)

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I discovered this, and shared this insight with some of my affiliate partners who hired me for work. One of them, on that same day, asked if I'd consider selling the newsletter. I agreed, and that's how I got my first non-salary paycheck. All in all, this is my story in its most condensed form - the core elements that might be valuable if you want to earn some extra income. For me, this money was and still is substantial - where I'm located, the average monthly salary is ~€2k, so earning nearly a year's salary from a side hustle is unreal... but it happened. EMAILS ARE NOT DEAD. I feel like i was in comma thinking like that.